Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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A Genie's Wisdom
Jack Trout John Wiley & Sons, Inc., 2003 (4)

A New Brand World
Scott Bedbury and Stephen Fenichell Penguin Group (USA), 2003 (9)

Absolut
Carl Hamilton Thomson Texere, 2000 (8)

Another One Bites the Grass
Simon Anholt John Wiley & Sons, Inc., 2000 (8)

Asian Brand Strategy
Martin Roll Palgrave Macmillan, 2005 (7)

B2B Brand Management
Philip Kotler and Waldemar Pfoertsch Springer, 2006 (7)

Be Your Own Brand
David McNally and Karl D. Speak Berrett-Koehler, 2002 (6)

Becoming a Category of One
Joe Calloway John Wiley & Sons, Inc., 2003 (9)

Beyond the Brand
John Winsor Dearborn Trade Publishing, 2004 (8)

Big Brands, Big Trouble
Jack Trout John Wiley & Sons, Inc., 2001 (9)

Billions
Tom Doctoroff Palgrave Macmillan, 2005 (8)

Brand Asset Management
Scott M. Davis Jossey-Bass, 2000 (8)

Brand Babble
Don E. Schultz and Heidi F. Schultz Thomson South-Western, 2004 (7)

Brand Failures
Matt Haig Kogan Page, 2004 (8)

Brand From the Inside
Libby Sartain and Mark Schumann Jossey-Bass, 2006 (7)

Brand Leadership
David A. Aaker and Erich Joachimsthaler Simon & Schuster, Inc., 2000 (7)

Brand Sense
Martin Lindstrom Simon & Schuster, Inc., 2005 (9)

Brand Warfare
David F. D'Alessandro and Michael Owens McGraw-Hill, 2001 (8)

brand.new
Jane Pavitt V&A Publications, 2000 (8)

BRANDchild
Martin Lindstrom and Patricia B. Seybold Kogan Page, 2003 (9)

Branded Customer Service
Janelle Barlow and Paul Stewart Berrett-Koehler, 2004 (6)

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