Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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The Facebook Era
Clara Shih Prentice Hall Direct, 2009 (9)

Tuned In
Craig Stull et al. John Wiley & Sons, Inc., 2008 (8)

Social Media Marketing
Dave Evans Sybex, 2008 (9)

Get to the Top on Google
David Viney NB Publishing, 2008 (9)

Cashvertising
Drew Eric Whitman Career Press, 2008 (8)

The Online Advertising Playbook
Joe Plummer et al. John Wiley & Sons, Inc., 2007 (8)

Word of Mouth Marketing
Andy Sernovitz Kaplan Publishing, 2006 (7)

In Search of the Obvious
Jack Trout John Wiley & Sons, Inc., 2008 (8)

How Customers Think
Gerald Zaltman Harvard Business Press, 2003 (8)

Sales Promotion
Roddy Mullin and Julian Cummins Kogan Page, 2008 (8)

Trillion-Dollar Moms
Bonnie W. Ulman and Maria T. Bailey Dearborn Trade Publishing, 2005 (9)

Powerlines
Steve Cone Bloomberg Press, 2008 (7)

Unleashing the Ideavirus
Seth Godin Hyperion, 2001 (9)

Write to Sell
Andy Maslen Marshall Cavendish, 2006 (8)

A Genie's Wisdom
Jack Trout John Wiley & Sons, Inc., 2003 (4)

The Culture Code
Clotaire Rapaille Random House, Inc., 2006 (7)

Life After the 30-Second Spot
Joseph Jaffe John Wiley & Sons, Inc., 2005 (7)

Changing the Game
David Edery and Ethan Mollick FT Press, 2008 (8)

Brand Asset Management
Scott M. Davis Jossey-Bass, 2000 (8)

Marketing to the New Super Consumer Mom & Kid

Marketing to the New Super Consumer Mom & Kid
Tim Coffey et al. Paramount, 2005 (7)

Why We Buy
Paco Underhill Simon & Schuster, 1999 (9)

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