Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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The Facebook Era
Clara Shih Prentice Hall Direct, 2009 (9)

Get to the top on Google
David Viney NB Publishing, 2008 (9)

Social Media Marketing
Dave Evans Sybex, 2008 (9)

Write to Sell
Andy Maslen Marshall Cavendish, 2006 (8)

Marketing to the New Super Consumer Mom
Tim Coffey et al. Paramount, 2005 (7)

Changing the Game
David Edery and Ethan Mollick FT Press, 2008 (8)

Sales Promotion
Roddy Mullin and Julian Cummins Kogan Page, 2008 (8)

The Online Advertising Playbook
Joe Plummer et al. John Wiley & Sons, Inc., 2007 (8)

Word of Mouth Marketing
Andy Sernovitz Kaplan Publishing, 2006 (7)

How Customers Think
Gerald Zaltman Harvard Business Press, 2003 (8)

Winning Results with Google AdWords
Andrew E. Goodman McGraw-Hill, 2005 (6)

The Culture Code
Clotaire Rapaille Random House, Inc., 2006 (7)

Cashvertising
Drew Eric Whitman Career Press, 2008 (8)

In Search of the Obvious
Jack Trout John Wiley & Sons, Inc., 2008 (8)

Powerlines
Steve Cone Bloomberg Press, 2008 (7)

Powers of Persuasion
Winston Fletcher Oxford UP, 2008 (7)

Hispanic Marketing Grows Up
Juan Faura Paramount, 2006 (7)

Trillion-Dollar Moms
Bonnie W. Ulman and Maria T. Bailey Dearborn Trade Publishing, 2005 (9)

Life After the 30-Second Spot
Joseph Jaffe John Wiley & Sons, Inc., 2005 (7)

Why We Buy
Paco Underhill Simon & Schuster, 1999 (9)

Trump University Marketing 101
Don Sexton John Wiley & Sons, Inc., 2006 (6)

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