Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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The Facebook Era
Clara Shih Prentice Hall Direct, 2009 (9)

Social Media Marketing
Dave Evans Sybex, 2008 (9)

Get to the top on Google
David Viney NB Publishing, 2008 (9)

Write to Sell
Andy Maslen Marshall Cavendish, 2006 (8)

How Customers Think
Gerald Zaltman Harvard Business Press, 2003 (8)

The Culture Code
Clotaire Rapaille Random House, Inc., 2006 (7)

The Online Advertising Playbook
Joe Plummer et al. John Wiley & Sons, Inc., 2007 (8)

Cashvertising
Drew Eric Whitman Career Press, 2008 (8)

Sales Promotion
Roddy Mullin and Julian Cummins Kogan Page, 2008 (8)

Winning Results with Google AdWords
Andrew E. Goodman McGraw-Hill, 2005 (6)

In Search of the Obvious
Jack Trout John Wiley & Sons, Inc., 2008 (8)

Working with Agencies
Michael Sims John Wiley & Sons, Inc., 2005 (6)

Powers of Persuasion
Winston Fletcher Oxford UP, 2008 (7)

Word of Mouth Marketing
Andy Sernovitz Kaplan Publishing, 2006 (7)

Trillion-Dollar Moms
Bonnie W. Ulman and Maria T. Bailey Dearborn Trade Publishing, 2005 (9)

Trump University Marketing 101
Don Sexton John Wiley & Sons, Inc., 2006 (6)

Powerlines
Steve Cone Bloomberg Press, 2008 (7)

The Hero and the Outlaw
Carol S. Pearson and Margaret Mark McGraw-Hill, 2001 (7)

Absolut
Carl Hamilton Thomson Texere, 2000 (8)

Life After the 30-Second Spot
Joseph Jaffe John Wiley & Sons, Inc., 2005 (7)

Motivational Marketing
Robert Imbriale John Wiley & Sons, Inc., 2007 (7)

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