Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Working with Agencies
Michael Sims John Wiley & Sons, Inc., 2005 (6)

Write to Sell
Andy Maslen Marshall Cavendish, 2006 (8)

The Facebook Era
Clara Shih Prentice Hall Direct, 2009 (9)

Social Media Marketing
Dave Evans Sybex, 2008 (9)

Sales Promotion
Roddy Mullin and Julian Cummins Kogan Page, 2008 (8)

The Culture Code
Clotaire Rapaille Random House, Inc., 2006 (7)

Powers of Persuasion
Winston Fletcher Oxford UP, 2008 (7)

Cashvertising
Drew Eric Whitman Career Press, 2008 (8)

In Search of the Obvious
Jack Trout John Wiley & Sons, Inc., 2008 (8)

Powerlines
Steve Cone Bloomberg Press, 2008 (7)

Advertising to Children in China
Kara Chan and James U. McNeal The Chinese UP, 2006 (7)

The Perfect Pitch
Jon Steel John Wiley & Sons, Inc., 2006 (8)

Motivational Marketing
Robert Imbriale John Wiley & Sons, Inc., 2007 (7)

Get to the top on Google
David Viney NB Publishing, 2008 (9)

The Online Advertising Playbook
Joe Plummer et al. John Wiley & Sons, Inc., 2007 (8)

The Adweek Copywriting Handbook
Joseph Sugarman John Wiley & Sons, Inc., 2006 (8)

Word of Mouth Marketing
Andy Sernovitz Kaplan Publishing, 2006 (7)

The Advertised Mind
Erik du Plessis Kogan Page, 2005 (7)

Trump University Marketing 101
Don Sexton John Wiley & Sons, Inc., 2006 (6)

Winning Results with Google AdWords
Andrew E. Goodman McGraw-Hill, 2005 (6)

Life After the 30-Second Spot
Joseph Jaffe John Wiley & Sons, Inc., 2005 (7)

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