Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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22 Irrefutable Laws of Advertising
Michael Newman John Wiley & Sons, Inc., 2004 (7)

A Genie's Wisdom
Jack Trout John Wiley & Sons, Inc., 2003 (4)

Absolut
Carl Hamilton Thomson Texere, 2000 (8)

Advertising to Children in China
Kara Chan and James U. McNeal The Chinese UP, 2006 (7)

Ageless Marketing
David B. Wolfe and Robert E. Snyder Dearborn, 2003 (6)

Another One Bites the Grass
Simon Anholt John Wiley & Sons, Inc., 2000 (8)

Brand Asset Management
Scott M. Davis Jossey-Bass, 2000 (8)

Brand Babble
Don E. Schultz and Heidi F. Schultz Thomson South-Western, 2004 (7)

Brand Warfare
David F. D'Alessandro and Michael Owens McGraw-Hill, 2001 (8)

brand.new
Jane Pavitt V&A Publications, 2000 (8)

Building Strong Brands
David A. Aaker Free Press, 1995 (7)

Cashvertising
Drew Eric Whitman Career Press, 2008 (8)

Celebrity Sells
Hamish Pringle John Wiley & Sons, Inc., 2004 (9)

Creating Brand Loyalty
Richard D. Czerniawski and Michael W. Maloney AMACOM, 1999 (8)

Creative Leaps
Michael Newman John Wiley & Sons, Inc., 2003 (9)

Get to the top on Google
David Viney NB Publishing, 2008 (9)

How Customers Think
Gerald Zaltman Harvard Business Press, 2003 (8)

How to Sell More Stuff
Steve Smith and Don E. Schultz Dearborn, 2004 (8)

In Search of the Obvious
Jack Trout John Wiley & Sons, Inc., 2008 (8)

Life After the 30-Second Spot
Joseph Jaffe John Wiley & Sons, Inc., 2005 (7)

Managing Brand Equity
David A. Aaker Free Press, 1991 (5)

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