Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Customer Care Excellence
Sarah Cook Kogan Page, 2008 (7)

The Experience Economy
B. Joseph Pine II and James H. Gilmore Harvard Business Press, 1999 (9)

Ownership Quotient
James L. Heskett et al. Harvard Business Press, 2008 (7)

Blog Marketing
Jeremy Wright McGraw-Hill, 2005 (8)

Managing Customers as Investments
Sunil Gupta and Donald R. Lehmann Wharton School Publishing, 2005 (9)

Build Your Customer Strategy
James G. Barnes John Wiley & Sons, Inc., 2006 (8)

Mastering Your Key Accounts
Stephan Schiffman Adams Media, 2006 (7)

Service Magic
Ron Zemke and Chip R. Bell Dearborn, 2003 (6)

The Ultimate Question
Fred Reichheld Harvard Business Press, 2006 (8)

The Customer Rules
C. Britt Beemer and Robert L. Shook McGraw-Hill, 2008 (7)

Customer Relationship Management
Kristin Anderson and Carol Kerr McGraw-Hill, 2002 (9)

Essentials of CRM
Bryan Bergeron John Wiley & Sons, Inc., 2002 (8)

Customer Experience Management
Bernd H. Schmitt John Wiley & Sons, Inc., 2003 (9)

The Art of Client Service
Robert Solomon Kaplan Publishing, 2008 (6)

Clued In
Lewis P. Carbone FT Prentice Hall, 2004 (8)

Why CRM Doesn't Work
Frederick Newell Bloomberg Press, 2003 (7)

Lean Solutions
James P. Womack and Daniel T. Jones Simon & Schuster, Inc., 2005 (8)

The Satisfied Customer
Claes Fornell Palgrave Macmillan, 2007 (8)

Why We Buy
Paco Underhill Simon & Schuster, 1999 (9)

The Brave New Service Strategy
Theresa Welsh and Barbara A. Gutek AMACOM, 2000 (6)

Tribal Knowledge
John Moore Kaplan Publishing, 2006 (7)

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