Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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The Customer Rules
C. Britt Beemer and Robert L. Shook McGraw-Hill, 2008 (7)

The Satisfied Customer
Claes Fornell Palgrave Macmillan, 2007 (8)

The Support Economy
Shoshana Zuboff and James Maxmin Penguin, 2004 (8)

Ownership Quotient
James L. Heskett et al. Harvard Business Press, 2008 (7)

The DNA of Customer Experience
Colin Shaw Palgrave Macmillan, 2007 (7)

How to Talk to Customers
Diane Berenbaum and Tom Larkin John Wiley & Sons, Inc., 2007 (7)

The Art of Client Service
Robert Solomon Kaplan Publishing, 2008 (6)

The Fundamentals of Business-to-Business Sales & Marketing

The Fundamentals of Business-to-Business Sales & Marketing
John M. Coe McGraw-Hill, 2003 (6)

HumanSigma
John H. Fleming and Jim Asplund Gallup Press, 2007 (7)

The #1 Sales Team
Stephan Schiffman Adams Media, 2006 (7)

Build Your Customer Strategy
James G. Barnes John Wiley & Sons, Inc., 2006 (8)

We Are Smarter Than Me
Barry Libert and Jon Spector Wharton School Publishing, 2007 (8)

Bag the Elephant!
Steve Kaplan Bard Press, 2005 (8)

Marketing as Strategy
Nirmalya Kumar Harvard Business Press, 2004 (8)

The Best Damn Sales Book Ever
Warren Greshes John Wiley & Sons, Inc., 2006 (6)

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless
Jeffrey Gitomer Bard Press, 1998 (7)

Mastering Your Key Accounts
Stephan Schiffman Adams Media, 2006 (7)

Tribal Knowledge
John Moore Kaplan Publishing, 2006 (7)

Achieve Sales Excellence
Howard Stevens and Theodore Kinni Platinum Press, 2006 (8)

Marketing in the Public Sector
Philip Kotler and Nancy Lee Wharton School Publishing, 2006 (7)

Chief Customer Officer
Jeanne Bliss Jossey-Bass, 2006 (7)

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