Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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A Complaint Is A Gift
Janelle Barlow and Claus Moller Berrett-Koehler, 1996 (7)

Achieve Sales Excellence
Howard Stevens and Theodore Kinni Platinum Press, 2006 (8)

Bag the Elephant!
Steve Kaplan Bard Press, 2005 (8)

Beating the System
Russell L. Ackoff and Sheldon Rovin Berrett-Koehler, 2005 (7)

Best Practices
Robert Hiebeler et al. Simon & Schuster, 1998 (9)

Blog Marketing
Jeremy Wright McGraw-Hill, 2005 (8)

Branded Customer Service
Janelle Barlow and Paul Stewart Berrett-Koehler, 2004 (6)

Broken Windows, Broken Business
Michael Levine Warner Books, 2005 (8)

Build Your Customer Strategy
James G. Barnes John Wiley & Sons, Inc., 2006 (8)

Chief Customer Officer
Jeanne Bliss Jossey-Bass, 2006 (7)

Clued In
Lewis P. Carbone FT Prentice Hall, 2004 (8)

Complaint Management
Wolfgang Seidel and Bernd Stauss Thomson South-Western, 2005 (8)

Creating Customer Evangelists
Ben McConnell and Jackie Huba Dearborn, 2003 (7)

Creating Do-It-Yourself Customers
Peter C. Honebein and Roy R. Cammarano Thomson/South-Western, 2005 (7)

Customer Capitalism
Sandra Vandermerwe NB Publishing, 1999 (7)

Customer Care Excellence
Sarah Cook Kogan Page, 2008 (7)

Customer Culture
Michael D. Basch FT Prentice Hall, 2002 (6)

Customer Experience Management
Bernd H. Schmitt John Wiley & Sons, Inc., 2003 (9)

Customer Relationship Management
Kristin Anderson and Carol Kerr McGraw-Hill, 2002 (9)

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless
Jeffrey Gitomer Bard Press, 1998 (7)

Customers as Partners
Chip R. Bell Berrett-Koehler, 1996 (8)

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