Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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1-21 / 72

The Social Media Bible
Lon Safko and David K. Brake John Wiley & Sons, Inc., 2009 (9)

Effective Apology
John Kador Berrett-Koehler, 2009 (8)

Twitter Power
Joel Comm and Ken Burge John Wiley & Sons, Inc., 2009 (9)

Web Copy That Sells
Maria Veloso AMACOM, 2009 (7)

The Language of Success
Tom Sant AMACOM, 2008 (8)

The Power Presenter
Jerry Weissman John Wiley & Sons, Inc., 2009 (8)

The New Rules of Marketing & PR
David Meerman Scott John Wiley & Sons, Inc., 2007 (6)

e-Riches 2.0
Scott Fox AMACOM, 2009 (6)

Naked Conversations
Robert Scoble and Shel Israel John Wiley & Sons, Inc., 2006 (9)

What's Your Story?
Ryan Mathews and Watts Wacker FT Press, 2007 (8)

The 29% Solution
Ivan R. Misner and Michelle R. Donovan Greenleaf Book Group, 2008 (8)

Word of Mouth Marketing
Andy Sernovitz Kaplan Publishing, 2006 (7)

Loud & Clear
Karen Berg Career Press, 2008 (8)

Effective Internal Communication
Lyn Smith Kogan Page, 2005 (5)

Your Attention, Please.
Paul B. Brown and Alison Davis Adams Media, 2006 (8)

Business Communication
Harvard Business Essentials Harvard Business Press, 2003 (8)

Crisis Communication
Peter F. Anthonissen Kogan Page, 2008 (8)

No Such Thing as Over-Exposure
Robert Slater FT Prentice Hall, 2005 (6)

Tactical Transparency
Shel Holtz and John C. Havens Jossey-Bass, 2008 (8)

New Strategies for Reputation Management

New Strategies for Reputation Management
Andrew Griffin Kogan Page, 2008 (7)

Powerlines
Steve Cone Bloomberg Press, 2008 (7)

1-21 / 72

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