Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Another One Bites the Grass
Simon Anholt John Wiley & Sons, Inc., 2000 (8)

Beating the System
Russell L. Ackoff and Sheldon Rovin Berrett-Koehler, 2005 (7)

Beyond Spin
Markos Markos et al. Jossey-Bass, 1999 (8)

Blogging for Business
Shel Holtz and Ted Demopoulos Kaplan Publishing, 2006 (8)

Brand Warfare
David F. D'Alessandro and Michael Owens McGraw-Hill, 2001 (8)

Building Reputational Capital
Kevin T. Jackson Oxford UP, 2004 (9)

Business Communication
Harvard Business Essentials Harvard Business Press, 2003 (8)

Citizen Marketers
Ben McConnell and Jackie Huba Kaplan Publishing, 2006 (8)

Complaint Management
Wolfgang Seidel and Bernd Stauss Thomson South-Western, 2005 (8)

Corporate Reputation
Leslie Gaines-Ross John Wiley & Sons, Inc., 2008 (7)

Crisis Communication
Peter F. Anthonissen Kogan Page, 2008 (8)

Do It Wrong Quickly
Mike Moran IBM Press, 2007 (8)

E-mail Selling Techniques
Stephan Schiffman Adams Media, 2007 (7)

Effective Internal Communication
Lyn Smith Kogan Page, 2005 (5)

Effective Media Relations
Michael Bland et al. Kogan Page, 2005 (7)

Ethics in Public Relations
Patricia J. Parsons Kogan Page, 2004 (6)

Evaluating Public Relations
Paul Noble and Tom Watson Kogan Page, 2005 (6)

Full Frontal PR
Richard Laermer Bloomberg Press, 2004 (10)

Get on TV!
Jacquie Jordan Sourcebooks, 2006 (8)

Guerrilla Publicity
Jay Conrad Levinson et al. Adams Media, 2002 (9)

Hot Prospects
Bill Good Simon & Schuster, Inc., 2008 (7)

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