The Power of Unreasonable People

How Social Entrepreneurs Create Markets That Change the World

by John Elkington and Pamela Hartigan

		Publisher: Copyright © 2008 John Elkington and Pamela Hartigan Summarized by permission of Harvard Business Press Pub. Date: 2008 ISBN: 9781422104064 No. pages: 256 Category: Small Business Sample the audio version of The Power of Unreasonable People

In this summary you will learn

What “social entrepreneurship” is
What characteristics social entrepreneurs share
How the world community can advance social entrepreneurship

Why you should read The Power of Unreasonable People

Even the world’s most blissful optimists recoil when they look at today’s massive global challenges, including poverty, environmental pollution, terrorism and climate change. Cynics throw up their hands in disgust, retreat behind protective walls and gates, and pray they can somehow ride out the storm while the world cracks apart. In contrast, social entrepreneurs do not run away from trouble. They develop workable solutions to the world’s most pressing problems. In their book on social entrepreneurship, John Elkington and Pamela Hartigan examine the activities and accomplishments of these inspirational leaders. According to the authors, the globe’s public and private organizations should quickly line up to support and fund the work of innovative social entrepreneurs. No one can escape the world’s problems, so getAbstract recommends this inspiring book to those who would like to meet a few of the brave souls who are doing all they can to develop imaginative solutions to the challenges everyone shares.

About the Authors

John Elkington is co-founder, chief entrepreneur and nonexecutive director of the international consultancy SustainAbility and the co-founder of Volans. Pamela Hartigan is the executive director of the Skoll Centre for Social Entrepreneurship at the University of Oxford.

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Innovation		(8)
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