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The Mind of the Market

Compassionate Apes, Competitive Humans and Other Tales from Evolutionary Economics

by Michael Shermer

The Mind of the Market
Publisher: Copyright © 2008 by Michael Shermer
Used by arrangement with Times Books, an imprint of Henry Holt and Company
Pub. Date: 2007
ISBN: 9780805078329
No. pages: 336

Category: Finance
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In this summary you will learn

  • How evolution, economics and ethics intersect
  • Why people make decisions the way they do

Why you should read The Mind of the Market

This is a lively, entertaining, useful and uneven work. Author Michael Shermer ranges over an array of disciplines to synthesize current understanding of the intersection of economics and evolution. He defines and debunks homo economicus, or the economic man, a theoretical creation who behaves in a purely rational fashion. Shermer weaves personal experiences with interviews of researchers, summaries of classic texts, and contemporary experiments and observations of such well-known businesses cases as the Enron debacle. Readers with knowledge of behavioral economics or negotiation will find some familiar material in this book. For others, Shermer’s connections among biology, psychology, economics and ethics will be enlightening. He overreaches at times, making sweeping claims for the power of the market, but you don’t have to agree with every conclusion to enjoy the work. getAbstract recommends this to readers who are interested in behavioral economics, self-knowledge or the machinations of markets.

About the Author

Michael Shermer is a columnist for Scientific American and the author of several books including Why People Believe Weird Things.

Rating    (what is this?)

Overall rating 8  (8)
Applicability rating 9  (9)
Innovation rating 7  (7)
Style rating 8  (8)

Level of Expertise    (what is this?)

Level rating 5  (5)

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