The Game-Changer
How You Can Drive Revenue and Profit Growth with Innovation
Crown, 2008
Category:
Leadership & Management
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(2)In this summary you will learn
- How Procter & Gamble developed a culture of innovation
- How you can innovate methodically and successfully
- Why innovation is so important
Why you should read The Game-Changer
This book is both intriguing and highly useful. Procter & Gamble CEO A. G. Lafley and business author Ram Charan draw examples from several large, successful organizations – GE, Honeywell, Dupont – but their primary focus is Procter & Gamble (P&G). They explore how P&G changed from a staid giant to an organization driven by innovation – and radically expanded its sales and profits along the way. They are candid about P&G’s organizational methods and failed innovations, and they show how willing it has become to open up and connect. getAbstract recommends this book to anyone who is interested in innovation on a corporate scale and wants to know how to make it happen.
About the authors
A. G. Lafley is chairman and CEO of Procter & Gamble. In 2006, Chief Executive magazine named him CEO of the year. Ram Charan wrote Know-How and co-wrote Execution.
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