In this summary you will learn
- How Ritz-Carlton remains a world leader in the hospitality industry
- How five guiding principles mold the experience the hotel chain gives its guests
- How the “Ladies and Gentlemen” who work for Ritz-Carlton practice its service creed
|
Why you should read The New Gold Standard
|
| Even if you’ve never stayed at a luxurious Ritz-Carlton hotel, you are likely to know of the hospitality chain’s sterling reputation. Few companies enjoy such powerful brand recognition; after all, the word “ritzy” has become part of the English vocabulary. Incredibly, no one ever wrote a corporate biography about The Ritz-Carlton, and its secrets of success and service, until Joseph A. Michelli took on this project. He details the five principles Ritz-Carlton employees follow to create a memorable, or “wow,” customer experience. He shows how the company’s leaders teach the “Ladies and Gentlemen” on its staff to live its mission and precepts. Michelli uses quotes and examples to illustrate every point (and is still supporting his position long after the reader’s neck is sore from nodding in agreement). Yes, it really is all that. getAbstract believes this book offers any businessperson a valuable case study in excellence and service. |
About the Author
|
|
Joseph A. Michelli, Ph.D., wrote the bestseller, The Starbucks Experience. He is an international business consultant, radio host and lecturer who appears on CNBC’s On the Money.
|
| Overall |
 |
 (7) |
| Applicability |
|
 (8) |
| Innovation |
|
 (5) |
| Style |
|
(7) |
Level of Expertise
(what is this?)
|
| Level |
|
 (1) |
Buy the Book |
| Click here to buy the book "The New Gold Standard". If you wish to purchase 20 or more copies of the same title (not the summary, but the "real" book), please contact us at bulkorders@getAbstract.com. Make sure you include the title of the book and your phone number. |
getAbstract makes it easy for you to access the summary of The New Gold Standard any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles! |
|
