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The Myth of Multitasking

How "Doing It All" Gets Nothing Done

by Dave Crenshaw

The Myth of Multitasking
Publisher: Jossey-Bass Inc. Publishers
Pub. Date: 2008
ISBN: 9780470372258
No. pages: 144

Category: Career & Self-Development
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In this summary you will learn

  • Why the idea that multitasking works is misleading
  • How to deal with constant, active or passive interruptions at work
  • How to use your time productively without “switchtasking.”

Why you should read The Myth of Multitasking

Dave Crenshaw has managed to stretch a clear, simple concept into an entire book, but it is a useful, helpful concept. Crenshaw debunks the myth that multitasking can be effective and advocates focusing on one task at a time instead. He teaches this lesson by telling the story of a gifted business coach, Phil, and his stressed-out client, Helen. He uses the format of a business novel to demonstrate that multitasking is not an efficient way to get things done. Every time a person changes from one task to another, which Crenshaw calls “switchtasking,” he or she loses time and focus. The remedy, the author explains, is to cut down on interruptions, manage how you allocate your time and concentrate on a single task at a time. This is not exactly a groundbreaking theory in time management, but it is certainly a helpful reminder. getAbstract suggests this book to managers who must help employees handle their time and to people who need guidance to quit multitasking so they can actually get things done.

About the Author

Dave Crenshaw has coached business executives for the past decade. A frequent keynote speaker, he founded the Fresh Juice Strategy program.

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Overall rating 7  (7)
Applicability rating 8  (8)
Innovation rating 7  (7)
Style rating 6  (6)

Level of Expertise    (what is this?)

Level rating 1  (1)

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