The Granularity of Growth

How to Identify the Sources of Growth and Drive Enduring Company Performance

by Patrick Viguerie, Sven Smit and Mehrdad Baghai

		Publisher: John Wiley & Sons, Inc. Pub. Date: 2008 ISBN: 9780470270202 No. pages: 256 Category: Strategy Sample the audio version of The Granularity of Growth

In this summary you will learn

How to strategize in terms of growth drivers and granularity
How to build strategies around three time horizons and five crucial organizational components
How large corporations can continue to grow

Why you should read The Granularity of Growth

This is a useful, methodical book. Rather than offering general platitudes on growth and strategy, Patrick Viguerie, Sven Smit and Mehrdad Baghai offer data-driven ways to generate growth. However, neither the approach nor the book is easy. The approach requires leaders to undertake hard, detailed work with rigorous honesty as they examine their companies and markets more specifically (that’s where the granular detail comes in) than most will want to. The authors are firm on the necessity of maintaining this intense level of awareness as markets change around you. The book requires a bit of patience, as the authors sometimes get overly invested in tiered structures, pacing readers through different categories of growth directions and structures that become a bit too abstract and technical. That aside, anyone looking for specific ways to address growth will find this helpful. getAbstract recommends it to CEOs, strategists and students of business growth.

About the Authors

Patrick Viguerie and Sven Smit are directors at McKinsey & Company. Mehrdad Baghai is co-author of The Alchemy of Growth and managing director of Alchemy Growth Partners.

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