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Tactical Transparency

How Leaders Can Leverage Social Media to Maximize Value and Build their Brand

by Shel Holtz and John C. Havens

		Publisher: Jossey-Bass Inc. Publishers Pub. Date: 2008 ISBN: 9780470293706 No. pages: 320 Category: Sales & Marketing

In this summary you will learn

What transparency is
How transparency will affect your business
How to use social media to your benefit, since your customers and employees are already there – talking about you

Why you should read Tactical Transparency

Shel Holtz and John C. Havens have tremendous experience with a range of social media, and both this experience and their zest for its possibilities come through clearly. This lively, timely book’s core message is simple: In the digital age, transparency is a requirement, not a choice, and so business leaders must decide how to manage it. Your choices are complex, and fraught with emotion and risk. Transparency issues concerning openness and how much data to divulge often unfold in real time, so business readers need every bit of the guidance and preparation the authors provide. Holtz and Havens acknowledge that some of their specific suggestions will become dated quickly; however, their general principles and case studies will be useful for quite some time. (Actually, more pertinent than the fear that their pointers will become dated is the concern that the authors are overly enthusiastic about their topic.) getAbstract recommends this to readers interested in social media, and to leaders trying to shape a communication strategy in today’s shifting landscape.

About the Authors

Shel Holtz, author of Public Relations on the Net, is a principal of Holtz Communication + Technology. John C. Havens is lead organizer for PodCamp NYC and vice president of business development for BlogTalkRadio.

Rating (what is this?)

Overall		(8)
Applicability		(8)
Innovation		(7)
Style		(8)

Level of Expertise (what is this?)

Level

(3)

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