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Why Women Mean Business

Understanding the Emergence of our next Economic Revolution

by Avivah Wittenberg-Cox and Alison Maitland

		Publisher: John Wiley & Sons, Inc. Pub. Date: 2008 ISBN: 9780470725085 No. pages: 376 Category: Human Resources Sample the audio version of Why Women Mean Business

In this summary you will learn

Why so few women have made it to the top of the corporate ladder
How harnessing women’s full potential helps companies remain competitive
How to make your company “gender-bilingual”

Why you should read Why Women Mean Business

Avivah Wittenberg-Cox and Alison Maitland have carefully gazed through the gender-equality kaleidoscope and then turned it slightly – giving readers a refreshing view. Treating women as a workforce minority is no longer acceptable; nor should executives manage them in the same way as their male counterparts. Women are different from men, and their work and leadership styles reflect this difference. Treating women like men, or trying to “fix them” so they will advance in a male-centric work culture has not been successful, as demonstrated by the dearth of women in high leadership positions and on executive boards. Therefore, company leaders must reframe the gender debate and repair their biased systems. This book tells them how. getAbstract considers it important reading for human resources directors and corporate leaders, who may be heartened by its assurance that organizations that become “gender-bilingual” will find solutions to many 21st-century problems.

About the Authors

Avivah Wittenberg-Cox is the CEO of 20-first, a gender consultancy firm in Europe. Journalist Alison Maitland wrote for the Financial Times for two decades.

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