Back to Category Career & Self-Development

The Art of Innovation

Lessons in Creativity from IDEO, America’s Leading Design Firm

by Tom Kelley and Jonathan Littman

		Publisher: Copyright © 2001 by Thomas Kelley Published by arrangement with Currency/Doubleday, a division of Random House, Inc. Pub. Date: 2001 ISBN: 9780385499842 No. pages: 307 Category: Career & Self-Development

In this summary you will learn

How to get the most out of a brainstorming session
What personalities and roles are essential to forming an effective innovation team
Which seven secrets lead to better brainstorming

Why you should read The Art of Innovation

With his tour through the inner workings of design firm and idea factory IDEO, Tom Kelley achieves the nearly impossible: He presents creative and innovative observations about creativity and innovation. Toss aside ordinary innovation books and tear into this beautifully constructed showpiece. Kelley distills the often amorphous concepts of brainstorming and teamwork into directives with honest-to-goodness real-life applications. His notions about prototyping are fresh, insightful and practical. His bigger-picture ruminations illustrate not only how organizations should work at innovation, but also how easily dumb bureaucracy can smash creative initiative. If the book has one failing it is that reading it can be a bit like watching a home movie of a friend's children: Your role is clearly to join in the adulation. That aside, getAbstract recommends this treatise as one of the few can't-miss books in the creativity genre.

About the Authors

Tom Kelley is the general manager of IDEO, a design consultancy specializing in product development and innovation. Jonathan Littmann wrote The Fugitive Game and The Watchman, and contributes to Red Herring magazine.

Rating (what is this?)

Overall		(9)
Applicability		(9)
Innovation		(9)
Style		(10)

Level of Expertise (what is this?)

Level

(3)

Buy the Book

Click here to buy the book "The Art of Innovation". If you wish to purchase 20 or more copies of the same title (not the summary, but the "real" book), please contact us at bulkorders@getAbstract.com. Make sure you include the title of the book and your phone number.

getAbstract makes it easy for you to access the summary of The Art of Innovation any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!