How To Get Clients
A Survival Manual for Executives, Professionals, and Entrepreneurs
Warner Books, 1992
Category:
Sales & Marketing
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In this summary you will learn
- How to assemble an effective marketing plan that will attract a specific client base
- Why the survival of your business depends on the loyalty of your clients and not how many you have
- Why credibility is more important than expertise
Why you should read How To Get Clients
Jeff Slutsky brings his expertise as the head of his own marketing and consulting firm to the basics of getting clients and keeping them. He provides plenty of insider secrets. Written in a straight-forward manner with little fluff, this book includes the psychology of pitching a new client and keeping an old client happy. It covers things you can do to make a prospective client say "yes." These are valuable insights when clients are your bread and butter. The book offers just enough anecdotes to illustrate some key points. getAbstract recommends this book to anyone who works with clients and wants to be even better at it, and have more of them.
About the Author
Jeff Slutsky is the author of Street Smart Marketing, and runs Streetfighter Marketing, a marketing and promotion consulting firm in Columbus, Ohio, with his brother, Marc Slutsky. The two have conducted hundreds of seminars nation-wide, and they also produce a complete audio and video learning system. Their clients include Marriott, American Express, Honda, and CBS Records.
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