Rolf Jensen
The Dream Society
How the Coming Shift from Information to Imagination Will Transform Your Business
McGraw-Hill, 1999
What's inside?
Prepare your business for the shift from information to imagination.
Recommendation
Rolf Jensen has written a thoroughly absorbing book about the nature of change. Although it attempts to predict the future, it is not a trend book. Rather, it is an attempt to figure out how society will be organized. Jensen analyzes trends only in the context of determining whether they have a place in the new global business model called the dream society. Anyone with an interest in understanding the personal and business paths that will exist in the future will find this book valuable. Anyone actively engaged in a global business will find this book invaluable in charting 21st century inflection points. getAbstract recommends this book to all executives and managers doing business in the global economy.
Summary
About the Author
Rolf Jensen directs the Copenhagen Institute for Future Studies, one of the world’s largest future-oriented think tanks. He is a strategic advisor to more than 100 leading international companies and governmental agencies. His articles on future issues and business strategy have been published in numerous periodicals, including The Futurist.
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