In this summary you will learn
- The history of Absolut vodka
- How an international marketing machine created a successful brand out of a product with no distinguishing characteristics
- How an aggressive marketing campaign targeted at a few cultural hubs can create a craze for a product
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Why you should read Absolut
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| Absolut provides a rare behind-the-scenes look into the Madison Avenue minds who are able to manipulate the critical faculties of America as surely as if we'd all downed a double shot straight up. In short, the book details how advertisers were able to fabricate a brand out of a product that consumers could not distinguish from the competition in taste tests. getAbstract.com recommends this immensely enjoyable book as must reading for advertising and marketing professionals, and to anyone interested in understanding how advertisers manipulate consumer tastes. |
About the Author
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Carl Hamilton is television host of the critically acclaimed show, Dilemma. A political commentator, he is also a columnist for Scandinavia's largest newspaper.
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Buy the Book |
| Click here to buy the book "Absolut". If you wish to purchase 20 or more copies of the same title (not the summary, but the "real" book), please contact us at bulkorders@getAbstract.com. Make sure you include the title of the book and your phone number. |
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