Beyond Spin
The Power of Strategic Corporate Journalism
Jossey-Bass, 1999
Category:
Sales & Marketing
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(6)In this summary you will learn
- How changes in technology and the media have altered the role of corporate communications
- How to effectively and credibly manage your corporate communications with Strategic Corporate Journalism, which combines corporate communications and journalism
Why you should read Beyond Spin
In a world overloaded with spin, the only way to cut through the bull is with the truth. So say the authors of Beyond Spin, which advises executives to allow their corporate communications staff to act as internal investigative journalists. The authors maintain that only by revealing the truth within your organization can you hope to guide the flow of information about and around your company in the digital era. Although many executives might find these concepts unworkable, getAbstract.com highly recommends this example-filled look for its fresh perspective on corporate communications.
About the Authors
Markos Kounalakis a print and network broadcast journalist has also written for Newsweek, The Wall Street Journal, and the Los Angeles Times. He is the author of Defying Gravity: The Making of Newton. Drew Banks, SGI’s director of employee communications and integrated performance support, speaks regularly at professional forums on various intranet-related topics. Kim Daus, a former newspaper and magazine publisher, has managed worldwide intranet operations and communication strategies at SGI, including Junction, the company’s intranet portal site.
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