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eCFO

Sustaining Value in the New Corporation

by Cedric Read, Jacky Ross, John Dunleavy, Donniel Schulman and James Bramante

		Publisher: John Wiley & Sons, Inc. Pub. Date: 2001 ISBN: 9780471496427 No. pages: 384 Category: Finance

In this summary you will learn

How the Internet and e-commerce are changing business and business finance
How these shifts are affecting the traditional role of the chief financial officer
How to make the leap from a CFO to an eCFO by adopting technologic measures and innovative accounting and budgeting methods

Why you should read eCFO

The gang at PricewaterhouseCoopers discusses the chief financial officer’s role in the changing corporate landscape. The eCFO is no longer only involved with financial management, but must become an internal venture capitalist, opportunity seeker and risk taker who works closely with the CEO to anticipate trends, recommend new enterprises and manage company investments as a portfolio of financial ventures. The authors draw on in-depth interviews with leading CFOs, case studies, independent research and analysis of the latest best practices. Though charts, bullets and boxes impart a textbook flavor, and the trend material is a little familiar, the book is generally solid and informative. getAbstract.com suggests it to CFOs and CEOs who need that "e" awareness, or to any manager who is trying to drag the boss into the 21st century, or even the 20th.

About the Authors

Cedric Read Jacky Ross, John Dunleavy, Donniel Schulman and James Bramante are senior partners in the Financial Management Solutions division of the Management Consulting Services practice of PricewaterhouseCoopers. They work with a worldwide network of skills and resources to manage complex projects that combine global resources and local knowledge, and handle projects from strategy through implementation.

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Overall		(8)
Applicability		(8)
Innovation		(8)
Style		(7)

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Level

(6)

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