The Platinum Rule

Discover the Four Basic Business Personalities - And How They Can Lead You to Success

by Tony Alessandra and Michael J. O'Connor

		Publisher: Grand Central Pub. Date: 1998 ISBN: 9780446673433 No. pages: 291 Category: Leadership & Management

In this summary you will learn

How to identify people as “Directors, Socializers, Relaters or Thinkers,” or a blend of those personality types
What are some compatibility challenges between personality types
How to adapt your behavior to improve your relationships and, thus, boost your career

Why you should read The Platinum Rule

Do you struggle to gain your co-workers’ cooperation on projects? When you pitch a great new idea, do some of your colleagues seem indifferent or unreceptive? The problem may be a personality clash, and Tony Alessandra and Michael J. O’Connor show you how to resolve it. First, learn to identify the four basic business personalities: “Directors, Socializers, Relaters and Thinkers.” Then, modify your behavior to accommodate each type. As you learn the strengths of the different personality types, you can use them to increase your team’s effectiveness. Being aware of each type’s weaknesses helps you mentor others toward greater success. getAbstract recommends this practical book to managers, and to anyone who wants to learn how to understand and motivate people. The authors include a section on how to apply “The Platinum Rule” to selling, which also makes the book useful for salespeople.

About the Authors

Tony Alessandra, Ph.D., is the author of The Art of Managing People, Selling by Objectives and The Idea-a-Day Guide to Super Selling and Customer Service. Michael J. O'Connor, Ph.D., co-wrote Managing by Values and People Smart in Business.

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Innovation		(7)
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