The Corporate University Handbook
Designing, Managing, and Growing a Successful Program
AMACOM, 2002
Category:
Human Resources
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In this summary you will learn
- The policies that influence the planning and design of corporate universities
- Why corporate universities must be managed like businesses
- How to make your corporate university a partner in fulfilling your company’s goals
Why you should read The Corporate University Handbook
Once upon a time in the halls of academia, being a college graduate was enough. But now, corporations need their employees to have a more intense, ongoing academic and technical education, so they provide it themselves via corporate universities. Mark Allen and other experts from ten corporate universities, academic institutions and consultancies contributed chapters to The Corporate University Handbook, a practical, behind-the-scenes manual about designing and managing a corporate university. The goal goes beyond education: corporate universities must train employees and help corporations excel and prosper. This thorough, yet conversational, examination includes best practices, source notes and programs offered by specific companies including Motorola, Toyota, Sun Microsystems and Charles Schwab, in the U.S. and elsewhere. getAbstract.com assigns this insightful book as an authoritative homework seminar for corporate university planners or managers.
About the author
Mark Allen, Ph.D., is the Director of Executive Education at Pepperdine University and a frequent speaker and writer on corporate learning, leadership development and executive education. He previously directed executive education programs at USC’s Marshall School of Business.
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