Get the summary
Subscribe today and dramatically increase your business knowledge in your own time and at an affordable rate. Our summaries will update your skills, jump-start your career and put you ahead of the pack. Learn how to thrive in every aspect of your professional life.
getAbstract rating
Overall  |
|
(9)Applicability |
|
Innovation |
|
Style |
|
(7)| Level of Expertise |
|
(6)In this summary you will learn
- What cause marketing is
- The basics of creating a cause marketing program
- How to minimize the adverse effects of a potential crisis related to your program
Why you should read Cause Marketing
Your company's a success, thank you, and now you want to give something back. What should you do? Write a check? Start a foundation? Joe Marconi explains that cause marketing is all this and more. In cause marketing, you identify how your company can best make a contribution while leveraging its good deeds to improve business. This makes sense: people like to buy from companies that care. But it's not as easy as it sounds. How do you choose the right partner (or do you want a partner at all) and design a program? What are the potential pitfalls? Marconi's book is a primer, complete with ample real-world examples, on the principles of cause marketing, with insight on the challenge of taking credit without appearing phony or selfish. Although it is more rhetorical than practical, getAbstract.com recommends this book to senior executives who want to learn about the benefits - and drawbacks - of cause marketing.
About the author
Writer, lecturer, seminar leader and marketing communications consultant Joe Marconi has more than two decades of award-winning advertising, public relations and marketing experience. Especially recognized for his expertise in brand marketing and crisis management, Marconi has represented organizations such as Chrysler, Mitsubishi, Xerox and the Chicago Board of Trade. He is the author of ten books, including Crisis Marketing and Reputation Marketing.
If you wish to purchase 20 or more copies of this title (not the summary, but the actual book), please contact us at info@getAbstract.com. Make sure you include the title of the book and your phone number.
getAbstract makes it easy for you to access the summary of Cause Marketing any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!