The Southwest Airlines Way
Using the Power of Relationships to Achieve High Performance
McGraw-Hill, 2003
Category:
Leadership & Management
Get the summary
Subscribe today and dramatically increase your business knowledge in your own time and at an affordable rate. Our summaries will update your skills, jump-start your career and put you ahead of the pack. Learn how to thrive in every aspect of your professional life.
getAbstract rating
| Overall |
|
(9)Applicability |
|
Innovation |
|
Style |
|
(8)| Level of Expertise |
|
(6)In this summary you will learn
- What "relational coordination" is
- The ten principles Southwest Airlines uses to turn this concept into a successful business
Why you should read The Southwest Airlines Way
If you’ve wondered what’s behind Southwest Airlines’ uncommon success, wonder no more. Author Jody Hoffer Gittell lays it all out in The Southwest Airlines Way. Gittel, a university professor, explains that at Southwest Airlines, relationship building and collaboration aren’t just given lip service - they’re a condition of employment. This is an excellent case study of the airline and its competitors, wherein Gittell reveals the characteristics that make Southwest shine, traits other airlines have tried hard to emulate. She makes a compelling case for the power of relationships inside, outside and at all levels of the corporate hierarchy. Meticulously researched and offering abundant industry testimonials, this corporate exploration doesn’t feel like yet another marketing book. getAbstract.com thinks this excellent exposition is just the ticket for corporate leaders who want to know not just how Southwest did it, but how they can do it too.
About the author
Jody Hoffer Gittell, Ph.D., is an assistant professor of management at Brandeis University and a faculty member of the MIT Global Airline Industry program. Her research and teaching focus on human resources and service operations management, and she frequently presents her results to managers, researchers and policymakers.
If you wish to purchase 20 or more copies of this title (not the summary, but the actual book), please contact us at info@getAbstract.com. Make sure you include the title of the book and your phone number.
getAbstract makes it easy for you to access the summary of The Southwest Airlines Way any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!