Be Your Own Brand
A Breakthrough Formula for Standing Out from the Crowd
Berrett-Koehler, 2002
Category:
Career & Self-Development
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In this summary you will learn
- How to think of yourself and present yourself as if you are a branded corporate product
- How to manage your personal brand accordingly
Why you should read Be Your Own Brand
This thin book elaborates on the interesting premise that you can achieve deeper, truer personal relationships by managing your life as if it was a marketing campaign and you were a brand. The idea is shocking on the face of it, since the general stereotype of marketing, advertising and branding is not a parallel for deep truth and conviction. On the contrary. It is hard to think of yourself as a marketing object, akin to a bottle of beer or a box of laundry detergent, even if you are clearly out in the world selling yourself. But the initial shock creates enough interest to compel the reader to keep reading. This lightweight, somewhat meandering book offers one fresh idea: you can assess and adjust your impact on others by seeing yourself as a quantifiable branded entity. Otherwise, it ultimately offers little that is particularly new or deep, but - and this is a worthy caveat - getAbstract.com finds that it does provide an amusing, intriguing new perspective on some fundamental and enduring truths about behavior and self-awareness. And, if it proves to be just one more mechanism for understanding and presenting yourself, careers have depended on less.
About the authors
David McNally is a writer, speaker and moviemaker who has sold movies and training programs to Alcoa, American Express, Pfizer and many other big companies. His other books include Even Eagles Need a Push: Learning to Soar in a Changing World and The Eagle’s Secret: Success Strategies for Thriving at Work and in Life. Karl D. Speak is president of Beyond Marketing Thought, a brand-consulting firm. He also writes for various trade magazines. His clients include Target, The Wall Street Journal, Stanley Tool Works and other major companies.
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