The Springboard
How Storytelling Ignites Action in Knowledge-Era Organizations
Butterworth-Heinemann, 2000
Category:
Sales & Marketing
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(1)In this summary you will learn
- Why storytelling is a remarkably effective corporate communication tool
- What constitutes a “springboard” story
- How to use this powerful narrative device to communicate change, new strategies and other major developments
Why you should read The Springboard
Stephen Denning is the senior executive responsible for knowledge management at the World Bank. As the author of several well-received books on the power of corporate storytelling, Denning is a recognized guru and pretty much dominates the storytelling franchise among business writers. He believes that simple stories, told face-to-face, possess a remarkable ability to convey information so that people readily understand it. Just as important, stories can be extremely inspirational if you tell them the right way. Use this powerful narrative technique to introduce new organizational strategies or change plans, to detail a corporate vision, to motivate employees, and to communicate with customers and other key external audiences. If you handle corporate communication, this book shows you how to put storytelling to work to boost your performance. getAbstract regards Denning as an innovative thinker and communicator, and recommends his thoughtful, valuable book. In fact, this book is worthwhile for anyone who wants to learn how to communicate more effectively, regardless of the purpose or circumstances.
About the author
Stephen Denning writes on corporate communication and business storytelling concepts. He provides workshops on leadership, performance improvement and business storytelling.
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