getAbstract

Advanced Search
Blog Blog | RSS Feeds RSS Feeds | Free Free Summaries
back  Zurück zur Kategorie Personalsuche

201 Great Ideas for Your Small Business

by Jane Applegate

Bloomberg Press, 1998

Category: Small Business

201 Great Ideas for Your Small Business

Get the summary

Subscribe today and dramatically increase your business knowledge in your own time and at an affordable rate. Our summaries will update your skills, jump-start your career and put you ahead of the pack. Learn how to thrive in every aspect of your professional life.

Subscribe
Subscribe

Sign up now and receive immediate full access to this summary.

Free Sample Summaries
Free sample summaries

Get summaries of two business bestsellers.

             

getAbstract rating

Overall (?)

rating 5 (5)

Applicability

rating 5 (5)

Innovation

rating 5 (5)

Style

rating 5 (5)

Level of Expertise (?)

rating 3 (3)

User rating

(5.0)

In this summary you will learn

  • How best to manage your time and your employees
  • The importance of realistic money management
  • Why every business needs a well-executed marketing strategy

Why you should read 201 Great Ideas for Your Small Business

Jane Applegate’s book is an idea journal for the budding entrepreneur. No one business can use all these ideas, every business owner will be able to use a few of the ideas Applegate mentions. Some of her great ideas are specific to a single type of business. Other ideas sound fine, but deal with areas that are difficult for an entrepreneur to control. The book’s big drawback is that it lacks an over-reaching strategy. It is a set of disconnected ideas, which makes it more useful as a brainstorming tool than as anything you would use as the basis of a business. It doesn’t tell you how to create a marketing plan, but it gives you marketing ideas you can incorporate into the plan you develop. getAbstract recommends this book to owners of relatively new, small businesses who are hungry for a few ideas to move it further along. [Note: many of the ideas are specific to the United States.]

About the author

Jane Applegate is the author of Succeeding in Small Business and Jane Applegate’s Strategies for Small Business Success. Her syndicated business column reaches ten million readers a week. Her multimedia communications company, The Applegate Group, covers small business issues for major news organizations and creates events for corporate clients.

inivs
inivs
inivs
 
Welcome | How It Works | Browse | Corporate Solutions | Subscribe

Accessibility | Publishers | About Us | Careers | Press Corner | Testimonials | Shvoong | Bloomberg | Book Award | Gift Subscriptions | Contact | Blog

Disclaimer | Privacy Statement | Affiliate Program | Operating Agreement | © 1999-2010, getAbstract