In this summary you will learn
- How to build a marketing plan for any size consulting company
- How to execute your marketing plan
- How to get and keep good clients
|
Why you should read Marketing Your Consulting Service
|
| If you have this book, you don’t need to go back to school for a marketing degree to learn how to sell your consulting services. The single practitioner can use this basic text as a consultancy marketing bible. Elaine Biech’s manual will help you increase your client base and retain the clients you have. It is free of jargon and packed with practical tools and ideas on how to market a consulting business. Using a workbook format, Biech provides task sheets in every chapter, along with probing questions you complete and apply to your work. If you miss one of her many excellent tips along the way, don’t worry; you’ll probably read it again in another chapter. That built-in redundancy may be a good teaching drill - especially for beginners - but the book could have been tighter. However, if you’re a new, lone consultant (this is not for big consulting practices) targeting corporate clients, getAbstract.com encourages you to study this book - it will open your eyes and increase your business. |
About the Author
|
|
Elaine Biech is president and managing partner of ebb associates, inc., a Virginia-based consulting firm that helps companies work through major change. Biech has more than 20 years experience in training and consulting, and has written several books, including The Consultant’s Quick Start Guide, The Business of Consulting, The Consultant’s Legal Guide, Successful Team Building Tools and The Pfeiffer Annuals.
|
| Overall |
 |
 (5) |
| Applicability |
|
 (9) |
| Innovation |
|
 (3) |
| Style |
|
 (4) |
Level of Expertise
(what is this?)
|
| Level |
|
 (6) |
Buy the Book |
| Click here to buy the book "Marketing Your Consulting Service". If you wish to purchase 20 or more copies of the same title (not the summary, but the "real" book), please contact us at bulkorders@getAbstract.com. Make sure you include the title of the book and your phone number. |
getAbstract makes it easy for you to access the summary of Marketing Your Consulting Service any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles! |
|
