The Naked Corporation

How the Age of Transparency Will Revolutionize Business

by Don Tapscott and David Ticoll

		Publisher: Copyright © 2003 by Don Tapscott and David Ticoll Reprinted by permission of Free Press, a division of Simon & Schuster, Inc., N.Y. Pub. Date: 2003 ISBN: 9780743246507 No. pages: 368 Category: Sales & Marketing

In this summary you will learn

How transparency has changed business competition
What your company should do about it
How technology abets transparency

Why you should read The Naked Corporation

Authors Don Tapscott and David Ticoll examine the managerial implications of the age of transparency. Now that the Internet has enabled employees, suppliers, consumers, gadflies, critics and casual lookers to get and swap previously confidential information about companies, the business environment will never be its old self again. Companies have no confidentiality, no privacy and no way to dodge the truth. Those with nowhere to hide must to get accustomed to life in the open. It’s not so bad. But to prosper in this wide-open world, managers need to understand that the new way of life has different demands than the old one. Although many of this book’s recommendations have become fairly well known, getAbstract.com finds plenty of insights that remain fresh and worth reading.

About the Authors

Don Tapscott and David Ticoll are longtime collaborators, and the authors of Digital Capital and Blueprint to the Digital Economy. They have written for such publications as The Wall Street Journal, The Financial Times and Forbes.

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Applicability		(8)
Innovation		(9)
Style		(6)

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