The Fundamentals of Business-to-Business Sales & Marketing
McGraw-Hill, 2003
Category:
Sales & Marketing
Get the summary
Subscribe today and dramatically increase your business knowledge in your own time and at an affordable rate. Our summaries will update your skills, jump-start your career and put you ahead of the pack. Learn how to thrive in every aspect of your professional life.
getAbstract rating
| Overall |
|
(6)Applicability |
|
Innovation |
|
Style |
|
(7)
(5)| Level of Expertise |
|
(3)In this summary you will learn
- Why companies selling business-to-business need a new sales process
- How it works
- How to make the most of data-based, targeted marketing
Why you should read The Fundamentals of Business-to-Business Sales & Marketing
Business-to-business marketing has three components: product management, marketing communication and sales. Author John M. Coe focuses primarily on marketing communication, particularly on working with your sales team to create a more effective sales model. Few previous books have addressed the need to update the business-to-business sales process, so getAbstract welcomes this useful addition. In this concise but detailed manual, Coe addresses everything a company must know to revive its sales and marketing process, and boost its B2B sales.
About the author
John M. Coe is the founder of Integrated Target Marketing, and has worked for IBM and Rapp Collins Worldwide.
If you wish to purchase 20 or more copies of this title (not the summary, but the actual book), please contact us at info@getAbstract.com. Make sure you include the title of the book and your phone number.
getAbstract makes it easy for you to access the summary of The Fundamentals of Business-to-Business Sales & Marketing any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!