Trout on Strategy

Capturing Mindshare, Conquering Markets

by Jack Trout

McGraw-Hill, 2004

© 2004 McGraw-Hill
ISBN: 9780071437943
No. pages: 144

Category: Sales & Marketing

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In this summary you will learn

• Why modern marketing needs a provocative, stimulating, unconventional new strategic approach
• How this strategy works and how to use it

Why you should read Trout on Strategy

Jack Trout made his name with straight, pithy talk about marketing. This book falls into the Trout tradition. Although some of his core points - protect your differentiation, avoid jargon, focus tightly - have been said before, frequently by him, he has a good salesman's way of making it seem fresh and exciting. A reminder of certain basic, important verities is often useful, no matter how established they are. Trout is best in intense doses and much of what he has to say here, while not complicated, is true, practical and useful. Any marketer who reads this book will learn something of value. getAbstract.com finds it a worthwhile addition to the promoter's library as a motivational handbook, a memory jogger or a collection of short servings of solid advice.

About the Author

Jack Trout is president of Trout & Partners, a marketing firm with offices in 13 countries. He has authored or co-authored some of the most important books on marketing, including Positioning, Marketing Warfare, Differentiate or Die and The 22 Immutable Laws of Marketing.