In this summary you will learn
- How Ford Motor Company became mismanaged and lost its business focus
- Why it was losing money in almost all its core divisions
- How CEO Bill Ford Jr. implemented a five-year turnaround with a back-to-basics approach
|
Why you should read Ford Tough
|
| Good biographies should be fair and objective, and not intimidated by their subject. Unfortunately, this interesting story about Bill Ford Jr., great-grandson of Henry Ford, treads lightly on the company’s problems, its non-U.S. competitors, its many recalls and its infamous tire problems. Interviews about Mr. Ford’s emerging leadership and wisdom are mostly favorable, despite the prediction by many auto industry experts that either GM or Ford will not be in the auto business by the end of this decade. Author David Magee packs in a lot of chronological information, but the reader may wish that he had gone into more depth about the U.S. auto industry’s strategic triumphs and mistakes against non-U.S. competitors. getAbstract suggests this book to those who seek background about automotive history and to fans of the Ford Motor Company and its CEO. The cars may be "Ford Tough," but this flattering biography is "Ford soft." |
About the Author
|
|
David Magee is the author of Turnaround: How Carlos Ghosn Rescued Nissan and The John Deere Way. He is the founder and owner of Jefferson Press in Lookout Mountain, Tennessee.
|
| Overall |
 |
(6) |
| Applicability |
 |
(6) |
| Innovation |
 |
(6) |
| Style |
 |
(6) |
Level of Expertise
(what is this?)
|
| Level |
 |
(6) |
Buy the Book |
| Click here to buy the book "Ford Tough". If you wish to purchase 20 or more copies of the same title (not the summary, but the "real" book), please contact us at bulkorders@getAbstract.com. Make sure you include the title of the book and your phone number. |
getAbstract makes it easy for you to access the summary of Ford Tough any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries. Subscribe today to gain access to this summary as well as many other compelling titles! |
|