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Iacocca

An Autobiography

by Lee Iacocca and William Novak

		Publisher: Copyright © 1984 by Lee Iacocca Published by arrangement with The Bantam Dell Publishing Group, a division of Random House, Inc. This Edition: 2007 First Edition: 1984 ISBN: 9780553384970 No. pages: 384 Category: Leadership & Management

In this summary you will learn

How Lee Iacocca prepared himself for future leadership at Ford Motors
How Iacocca thrived at marketing and manufacturing automobiles
How he survived under Henry Ford II
What managerial qualities he prioritized

Why you should read Iacocca

Lee Iacocca, the corporate icon of the “go go” era, recounts (with co-writer William Novak) how he did it his way, with a little help from his friends. He sets the record straight about insinuations that he was a flamboyant flash in the pan or had Mafia ties. A sense of honesty pervades his narrative, which often reveals more about the man than he probably intended. This 1984 classic is a cultural account of a time when American manufacturing was full of vitality, and marketing was simpler and more direct. At the time, experts warned Iacocca that you can know too much about everything and that a flood of information will just slow you down. He decided to know it all, anyway. His philosophy, well expressed between anecdotes, seems almost naïve now, certainly when contrasted with the ruthlessness of his nemesis, Henry Ford II. Iacocca gets the last laugh with his insider descriptions of life in the corporate glass house. getAbstract recommends this frank, refreshing yarn to postboomer business leaders, managers on the ascent, car buffs and manufacturers who operate within a dealer network.

About the Authors

Born in Allentown, Pennsylvania, Lee Iacocca, the son of immigrants, rose to become head of the Ford Motor Company and Chrysler Motor Corporation. He is the author or co-author of several books, including //Where Have All the Leaders Gone?

Rating (what is this?)

Overall		(9)
Applicability		(8)
Innovation		(9)
Style		(9)

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