Guerrilla Marketing for Consultants
Breakthrough Tactics for Winning Profitable Clients
John Wiley & Sons, Inc., 2004
Category:
Sales & Marketing
Get the summary
Subscribe today and dramatically increase your business knowledge in your own time and at an affordable rate. Our summaries will update your skills, jump-start your career and put you ahead of the pack. Learn how to thrive in every aspect of your professional life.
getAbstract rating
| Overall |
|
(6)Applicability |
|
Innovation |
|
Style |
|
(7)
(5)| Level of Expertise |
|
(3)In this summary you will learn
- The six main guerrilla marketing techniques you can use to build new business as a consultant
- How to sell your consulting services profitably
Why you should read Guerrilla Marketing for Consultants
Consulting is considered one of the most profitable professions, and is one of the last to remain unregulated. As a result, it attracts a variety of firms and people who often exaggerate their capabilities in an effort to gain attention and attract business. Authors Jay Conrad Levinson and Michael W. McLaughlin succumb to the same problem as consultants who promise their clients too much. The "breakthrough tactics" they advertise on the book’s front cover never quite materialize and the promise deflates the sound advice they do provide. The first two-thirds of the book addresses "guerrilla marketing," a term used to sell other books, but not particularly apt for the familiar tactics here. However, the authors provide a good rundown on some solid, well-accepted components of marketing, such as public relations, advertising, surveys, books, speeches, Web sites and pro bono work. They teach good management, which can transform and re-energize these tactics. Things pick up a little in the final third of the book as the authors discuss sales techniques, including pricing, dealing with competition and preparing a proposal. getAbstract.com suggests this useful (if not warrior-like) book to beginning marketers and consultants, and to the owners of small consulting firms.
About the authors
Jay Conrad Levinson is chairman of Guerilla Marketing International, a consulting firm. He is the creator of the Guerrilla series, and a former vice president and creative director at J. Walter Thompson and Leo Burnett Advertising. Michael W. McLaughlin is a principal with Deloitte Consulting and has more than 20 years of consulting experience.
If you wish to purchase 20 or more copies of this title (not the summary, but the actual book), please contact us at info@getAbstract.com. Make sure you include the title of the book and your phone number.
getAbstract makes it easy for you to access the summary of Guerrilla Marketing for Consultants any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!