getAbstract

Advanced Search
Blog Blog | RSS Feeds RSS Feeds | Free Free Summaries
back  Zurück zur Kategorie Change Management & Innovation

Evaluating Public Relations

A Best Practice Guide to Public Relations Planning, Research & Evaluation

by Paul Noble and Tom Watson

Kogan Page, 2005

Category: Sales & Marketing

Evaluating Public Relations

Get the summary

Subscribe today and dramatically increase your business knowledge in your own time and at an affordable rate. Our summaries will update your skills, jump-start your career and put you ahead of the pack. Learn how to thrive in every aspect of your professional life.

Subscribe
Subscribe

Sign up now and receive immediate full access to this summary.

Free Sample Summaries
Free sample summaries

Get summaries of two business bestsellers.

             

getAbstract rating

Overall (?)

rating 6 (6)

Applicability

rating 4 (4)

Innovation

rating 7 (7)

Style

rating 5 (5)

Level of Expertise (?)

rating 6 (6)

User rating

(6.0)

In this summary you will learn

  • Why you should evaluate public relations programs
  • What the various evaluation models are
  • How to use them

Why you should read Evaluating Public Relations

This highly academic treatment of the theory of public relations extensively discusses the importance of evaluation. The book focuses on research about evaluating PR campaigns, including comparisons among various kinds of studies. Essentially a textbook, it goes into great detail about the specifics of research papers, their conclusions and their academic models. Authors Tom Watson and Paul Noble encourage PR practitioners to adopt a scientific framework for evaluating their work. To this end, they include checklists, case studies, flow charts, references and many bullet points, but their excellent insights and intentions do not make the book any more practical for the professional. While evaluating any business activity is a good practice (and PR professionals readily agree that it would be helpful), the reality is that very few PR firms will be able to apply this book to their hands-on, creative daily business. Because of that constraint, getAbstract recommends this investigation primarily to academics, theorists and long-range strategists.

About the Authors

Tom Watson is associate professor and head of the School of Communications at Charles Sturt University in Australia. He has more than 25 years of experience in public relations. Paul Noble is an independent trainer, consultant and academic with more than 25 years of experience in consultancy management.

inivs
inivs
inivs
 
Welcome | How It Works | Browse | Corporate Solutions | Subscribe

Accessibility | Publishers | About Us | Careers | Press Corner | Testimonials | Shvoong | Bloomberg | Book Award | Gift Subscriptions | Contact | Blog

Disclaimer | Privacy Statement | Affiliate Program | Operating Agreement | © 1999-2010, getAbstract