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Blue Ocean Strategy
How to Create Uncontested Market Space and Make Competition Irrelevant
by
W. Chan Kim and Renée Mauborgne
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Publisher: Summarized by permission of Harvard Business School Press. Copyright 2005 Harvard Business School Publishing Corporation. Pub. Date: 2005 ISBN: 9781591396192 No. pages: 256 Category: Strategy
Sample the audio version of Blue Ocean Strategy
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