Changing Minds
The Art and Science of Changing Our Own and Other People's Minds
Harvard Business Press, 2004
Category:
Concepts & Trends
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(6)In this summary you will learn
- How the major elements of cognitive science are organized
- How these factors seem to affect the effort to change minds
- How the process of changing minds varies with different audiences and leaders, and various kinds of intelligence
Why you should read Changing Minds
Most academics believe it's impossible to write intelligent books in plain language that will grab the interest of lay readers...perhaps this one will change their minds. This short book is a pleasure to read. Author and scholar Howard Gardner addresses a general readership without assuming that his readers have academic experience with psychological theories. This is a rare tome indeed - a book by a Harvard psychology don that is intelligible, elucidating and entertaining. Gardner covers all the elements of how people change their minds and couches an appeal to what he calls the "unschooled" mind. He discusses how minds change, how intelligence works and what factors influence people's thinking. Although he does not provide much tactical advice on applying his principles to be more persuasive, almost everyone can learn something new from this book, which getAbstract.com highly recommends. Not only could you benefit from exploring how to change people's minds, you may even change your own mind about the persuasive approaches you use every day.
About the author
Howard Gardner is the John H. and Elizabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education and the Senior Director of Harvard Project Zero. The recipient of a MacArthur Fellowship and 20 honorary degrees, he has written more than 20 books, including Leading Minds.
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