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Shift

Inside Nissan's Historic Revival

by Carlos Ghosn and Philippe Riès

		Publisher: Copyright © 2003 by Société des Editions Grasset et Fasquelle Published by arrangement with Currency/Doubleday, a division of Random House, Inc. www.randomhouse.com Pub. Date: 2004 ISBN: 9780385512909 No. pages: 256 Category: Industries

In this summary you will learn

How Carlos Ghosn was born, bred and educated to be an internationalist
How he transformed Nissan
How he developed his management muscle at Michelin and Renault

Why you should read Shift

This autobiography by stellar auto executive Carlos Ghosn is part family history, part memoir and, it must be acknowledged, part corporate public relations exercise. Ghosn covers his international childhood, student days and working experience at Michelin and Renault, but the meat of the content concerns his remarkable achievements at Nissan. Ghosn’s account of his work is clear and interesting, if somewhat superficial. He rarely offers original or striking insights. He tells readers what he did and sometimes why, but neither the "what" nor the "why" seem to break new ground. Ghosn may be a man of action unaccustomed to reflection, or he may be a private man who keeps his deeper conclusions to himself. getAbstract.com recommends his book to automotive industry readers, because it is a memoir of an industry leader. Others might enjoy the occasional memorable flash of insight - such as Ghosn’s observations on Japan’s traditional and somewhat illusory "consensus" approach to management, or his comment that Japanese business leaders do not know how to take the actions that circumstances demand. Of course, anybody else’s actions might look a little tentative in the face of Ghosn’s decisive career path.

About the Authors

Carlos Ghosn was born in Brazil and received his education in Lebanon and France. He worked as a senior executive at Michelin and Renault, joined Nissan in 1999, and became president in 2001.

Rating (what is this?)

Overall		(7)
Applicability		(8)
Innovation		(5)
Style		(7)

Level of Expertise (what is this?)

Level

(6)

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