Making Innovation Work

How to Manage It, Measure It, and Profit From It

by Tony Davila, Marc Epstein and Robert Shelton

		Publisher: Wharton School Publishing Pub. Date: 2005 ISBN: 9780131497863 No. pages: 256 Category: Leadership & Management Sample the audio version of Making Innovation Work

In this summary you will learn

How to structure your business for innovation
What rules govern innovation
What you need to learn from your innovation practices

Why you should read Making Innovation Work

getAbstract recommends this book to everyone involved in innovation. Whether you're involved as a creative thinker, a promoter of new products, a manager guiding the innovation process or an investor evaluating an innovative company, there's gold here for you. Authors Tony Davila, Marc J. Epstein and Robert Shelton compress a mass of research and experience in innovation practices into a set of rules and guiding principles. Then, they use stories, lucid explanations, charts and careful definitions to illustrate how these principles work. A few of these concepts could have been expanded profitably - for example, how to tell in practice when radical innovation is needed, how to determine if you're innovating too much or too fast, and how to sort out the best ideas without discouraging the creators of the rejected concepts. That's the only caveat; everything else is fascinating and immediately applicable.

About the Authors

Tony Davila, Ph.D., designs performance management systems and teaches at Stanford's Graduate School of Business. Marc J. Epstein, a veteran consultant, taught at Stanford, Rice University's Jones Graduate School of Management and INSEAD. Robert Shelton has been a vice president and/or managing director at three major consultancies.

Rating (what is this?)

Overall		(9)
Applicability		(10)
Innovation		(8)
Style		(8)

Level of Expertise (what is this?)

Level

(3)

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