Built for Growth

Around the Corner or Across the Globe

by Arthur Rubinfeld and Collins Hemingway

		Publisher: Wharton School Publishing Pub. Date: 2005 ISBN: 9780131465749 No. pages: 256 Category: Strategy

In this summary you will learn

How to generate good retail ideas
How to use four foundational ideas to make your company grow
How to create stories that turn ideas into reality
How to innovate, execute, expand and sustain growth

Why you should read Built for Growth

This guidebook from Starbucks entrepreneur Arthur Rubinfeld, one of the world’s most successful retailers, provides an excellent introduction to conceptualizing, realizing, expanding and reinventing retail brands. Rubinfeld and co-author Collins Hemingway organize the book clearly around four basic principles: Think big; be oriented toward growth; find the right location, and plan for the future. They explain each principle step by step in terms that are understandable to the general management reader. They illustrate their assertions with examples from Rubinfeld’s experience and from the experiences of such prominent retailers as Wal-Mart’s Sam Walton and McDonald’s Ray Kroc. If you consider launching a new retail enterprise, getAbstract would advise reading this book first.

About the Authors

Arthur Rubinfeld was the executive vice president who built Starbucks from 100 outlets to more than 4000 stores, innovating with co-tenancy and co-branding relationships. Collins Hemingway, co-author with Bill Gates on Business@The Speed of Thought, was a director of business development and international marketing at Microsoft.

Rating (what is this?)

Overall		(8)
Applicability		(9)
Innovation		(6)
Style		(8)

Level of Expertise (what is this?)

Level

(2)

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