In this summary you will learn
- Why loyal customers are more important than satisfied ones
- How to build customer loyalty
- How to improve customer service
|
Why you should read Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless
|
| Sales books should be a separate genre. They are meant to be easily read, inspirational, rhetorical and instructional. The more qualified the salesperson-author, the more authoritative the advice. This one has all these qualities, plus author-salesman Jeffrey Gitomer has displayed his counsel like a visual party. Almost every page boasts a new typeface and layout. Some pages look like poems. On other pages, he makes suggestions he calls “self tests,” “scorecards” and “reality checks,” while on others he provides questionnaires. This is deliberately more of a jazzy series of lists than a narrative outlining a new approach. Still, getAbstract endorses its solid common wisdom: To engender customer loyalty, treat people as you would want to be treated. |
About the Author
|
|
Jeffrey Gitomer gives seminars and speeches, and runs annual sales meetings and customer service workshops. He wrote the bestsellers The Sales Bible and The Little Red Book of Selling.
|
| Overall |
 |
 (7) |
| Applicability |
|
(7) |
| Innovation |
|
 (6) |
| Style |
|
(6) |
Level of Expertise
(what is this?)
|
| Level |
|
 (1) |
Buy the Book |
| Click here to buy the book "Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless". If you wish to purchase 20 or more copies of the same title (not the summary, but the "real" book), please contact us at bulkorders@getAbstract.com. Make sure you include the title of the book and your phone number. |
getAbstract makes it easy for you to access the summary of Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles! |
|
