No More Cold Calling
The Breakthrough System That Will Leave Your Competition in the Dust
Warner Books, 2006
Category:
Sales & Marketing
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(2)In this summary you will learn
- Why referral selling is better than cold calling
- Why you need to know who your “ideal customer” is
- How to use a professional system for getting referrals
- How to find more referrals when you think the well has gone dry
Why you should read No More Cold Calling
Joanne S. Black calls herself the “Referral Queen,” a sobriquet that suits her well. She tells you how to stop spending your life converting about 2% of your cold calls into sales and how to get referral contacts, instead, since your conversion rate will climb to about 50%. Her enthusiasm and passion are contagious as she tells you how to employ her methods. She even knows where your key sticking points will be and explains how to get through them. getAbstract thinks this book on sales really delivers the goods.
About the author
Joanne S. Black is an authority on referral selling. She teaches her method to major firms and is the founder of a referral Web site.
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