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Cause for Concern

Results-Oriented Cause Marketing

by Stephen M. Adler

Cause for Concern
Publisher: Thomson South-Western
Pub. Date: 2006
ISBN: 9780324311303
No. pages: 160

Category: Strategy
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In this summary you will learn

  • What benefits cause-related marketing offers
  • How to create a cause-related marketing campaign
  • Which companies have successful CRM campaigns

Why you should read Cause for Concern

Stephen M. Adler explains how corporations can pair with charitable causes to enhance their visibility, goodwill and sales in this brief, straightforward book that includes illuminating case studies. Adler is realistic about the purposes of corporate philanthropy. He argues that it should always make business sense. He shows that nonprofits also are thinking of survival and growth: They use their causes to drive contributions and keep themselves in business. getAbstract recommends this book to marketers who want an overview of how corporations and charities can work together – for their mutual benefit and for that of society.

About the Author

Stephen M. Adler has designed many cause-related marketing programs for corporations, including several Fortune 1000 companies.

Rating    (what is this?)

Overall rating 7  (7)
Applicability rating 7  (7)
Innovation rating 7  (7)
Style rating 6  (6)

Level of Expertise    (what is this?)

Level rating 1  (1)

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