Essential Principles for Fundraising Success
An Answer Manual for Everyday Challenges of Raising Money
Jossey-Bass, 2005
Category:
Career & Self-Development
Get the summary
Subscribe today and dramatically increase your business knowledge in your own time and at an affordable rate. Our summaries will update your skills, jump-start your career and put you ahead of the pack. Learn how to thrive in every aspect of your professional life.
getAbstract rating
| Overall |
|
(8)Applicability |
|
Innovation |
|
Style |
|
(10)| Level of Expertise |
|
(6)In this summary you will learn
- What the nine enduring principles of fundraising are
- Why they matter
- How and where to focus your fundraising efforts
- What tools and techniques professional fundraisers use to solicit donations
- Which key fundraising programs your organization needs to raise a steady stream of support year after year
Why you should read Essential Principles for Fundraising Success
The quest for funding is a high-pressure, never-ending process for nonprofit organizations large and small. Authors G. Douglass Alexander and Kristina J. Carlson break the process down into manageable pieces while covering each major avenue that fundraising professionals travel in the search for financial support. The authors use a question and answer format to explain and illustrate the premise outlined at the beginning of every chapter. Packed with useful, applicable information from cover to cover, this book deals with a range of topics including the basic principles of fundraising, annual and capital campaigns, special events, major gifts, foundation funding and stewardship. Such a comprehensive, well-organized analysis of any one subject is rare. getAbstract.com strongly recommends this book as a primer for any individual or group seeking guidance for a strategic approach to raising funds.
About the Authors
G. Douglass Alexander is president of an Atlanta-based consultancy. He has directed major capital and endowment campaigns for national nonprofit clients. He chairs a prospect research firm and FundraisingINFO.com, an Internet-based consultancy, where Kristina J. Carlson, CFRE, is president and manages the day-to-day operations.
If you wish to purchase 20 or more copies of this title (not the summary, but the actual book), please contact us at info@getAbstract.com. Make sure you include the title of the book and your phone number.
getAbstract makes it easy for you to access the summary of Essential Principles for Fundraising Success any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!