Get the summary
Subscribe today and dramatically increase your business knowledge in your own time and at an affordable rate. Our summaries will update your skills, jump-start your career and put you ahead of the pack. Learn how to thrive in every aspect of your professional life.
getAbstract rating
Overall  |
|
(7)Applicability |
|
Innovation |
|
Style |
|
(8)
(6)| Level of Expertise |
|
(3)In this summary you will learn
- How to plan and execute change within your organization
- What the “winning conditions” for successful change are
- How to handle particularly difficult changes such as acquisitions
Why you should read Fast Forward
The lessons Elspeth Murray and Peter Richardson wish to convey about organizational change are important, applicable and easy to sum up: If you want to change, do it quickly. The first 100 days are crucial. Build “speed, critical mass and intelligent momentum.” Traditional models of decision making and strategic planning take too much time and contain far too many bottlenecks, making them inappropriate for the Information Age. The authors have done their research and they clearly explain the key elements of change and how to apply them to a range of situations. In fact, the authors do too good a job of emphasizing their main points: The book’s drawback is its repetitiveness. getAbstract recommends that leaders who haven’t yet managed a major change or those who wonder why their efforts have not succeeded read this book – especially the first half. Once you understand the core concepts, you may be able to read the rest less intently.
About the authors
Elspeth J. Murray is an associate professor at Queen’s University, where she focuses on strategic management, especially new endeavors. Peter R. Richardson is a professor at Queen’s University and the author of Cost Containment: The Ultimate Strategic Guide.
If you wish to purchase 20 or more copies of this title (not the summary, but the actual book), please contact us at info@getAbstract.com. Make sure you include the title of the book and your phone number.
getAbstract makes it easy for you to access the summary of Fast Forward any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!