In this summary you will learn
- Why the argument that "doing good is good for business" is not always true
- What advantages and limits corporate social responsibility (CSR) has
- How CSR has affected labor in developing countries, the environment and human rights
|
Why you should read The Market for Virtue
|
| Support for corporate social responsibility (CSR) has never been stronger. However, while most books concentrate on CSR's benefits in terms of increased sales and enhanced brands, David Vogel questions these theories. He thoroughly examines the "market for virtue" from every angle. He explores the demand for responsible products, practices and investments, and finds it wanting. Vogel looks at how corporations respond to public pressure, usually with voluntary codes of conduct. He concludes that the codes work within limits, but believes that ultimately government regulation, not CSR, will bring about substantial change. Some readers will find his thorough analysis fascinating, though others may think it is too academic. getAbstract recommends this book to anyone who has readily accepted the CSR advocates' argument that doing good is always good for business, and to those who want to do good – or see good done – with or without profit. |
About the Author
|
|
David Vogel is a professor at the Haas School of Business at the University of California, Berkeley, and editor of the California Management Review. His other books include Trading Up: Consumer and Environmental Regulation in a Global Economy and Kindred Strangers: The Uneasy Relationship between Politics and Business.
|
| Overall |
 |
(8) |
| Applicability |
 |
(7) |
| Innovation |
 |
(9) |
| Style |
 |
(7) |
Buy the Book |
| Click here to buy the book "The Market for Virtue". If you wish to purchase 20 or more copies of the same title (not the summary, but the "real" book), please contact us at bulkorders@getAbstract.com. Make sure you include the title of the book and your phone number. |
getAbstract makes it easy for you to access the summary of The Market for Virtue any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries. Subscribe today to gain access to this summary as well as many other compelling titles! |
|