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The Google Story

by David A. Vise and Mark Malseed

		Publisher: Copyright © 2005 by David A. Vise Published by arrangement with The Bantam Dell Publishing Group, a division of Random House, Inc. Pub. Date: 2005 ISBN: 9780553804577 No. pages: 336 Category: Concepts & Trends

In this summary you will learn

Why Sergey Brin and Larry Page started Google
How they kept control of it despite pressure from their investors and financial backers
How the acrimony between Microsoft and Google originated
What Google plans for the future

Why you should read The Google Story

You probably use Google when you are looking for something on the Web. But do you know who founded the company and why it is unique? Here’s the inside scoop. Authors David Vise and Mark Malseed tell the story of Google founders Larry Page and Sergey Brin in fast-moving, energetic prose, from start-up to triumph. The authors spend little time considering any of the possible negative aspects associated with Google, but most readers will find that it hardly matters because their book is downright fun, and it ends with a useful set of Google search tips. getAbstract says you will learn so much about the founders, the company’s management and its wonderfully exotic culture that you will not notice the absence of critical distance.

About the Authors

David A. Vise won a Pulitzer Prize at the Washington Post and works for a hedge fund. This is his fourth book. A Wharton M.B.A. named to the school's list of most influential alumni, he began his career at a major brokerage house. He wrote for a financial analysis Web site and the Wall Street Journal. Mark Malseed is a former senior researcher for Bob Woodward on two major books about the Bush administration. He has contributed to several publications, including the Washington Post and the Boston Herald.

Rating (what is this?)

Overall		(8)
Importance		(7)
Innovation		(6)
Style		(8)

Level of Expertise (what is this?)

Level

(2)

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